{"id":5680,"date":"2017-03-07T11:00:41","date_gmt":"2017-03-07T17:00:41","guid":{"rendered":"http:\/\/stgwww.capella.edu\/blogs\/cublog\/?p=5680"},"modified":"2017-03-10T09:42:40","modified_gmt":"2017-03-10T15:42:40","slug":"phd-in-business-students-shares-tips-to-boost-social-media-profile","status":"publish","type":"post","link":"https:\/\/stgwww.capella.edu\/blogs\/cublog\/phd-in-business-students-shares-tips-to-boost-social-media-profile\/","title":{"rendered":"Capella PhD Student Shares 4 Tips on Enhancing Your Social Media Presence"},"content":{"rendered":"

Over the course of her career, Sabrina Kizzie has worked in health care, government, and real estate. But her true passion is marketing\u2014particularly social media marketing. Last summer, Kizzie was a featured speaker at the Blogger Week UnConference<\/a> in Washington, D.C, where she delivered a talk called \u201cTweet to Profit: How to Market, Monetize, and Maximize through Tweeting.\u201d<\/p>\n

Like many marketers, Kizzie has a passion for sharing what she has learned over the years. In addition to appearing at conferences, she serves as an adjunct professor at the City University of New York \u2013 Baruch College CAPS Program, where she recently earned a \u201c2016 Outstanding Instructor of the Year Award.\u201d Kizzie holds both a Bachelor of Science in Marketing and Master of Public Administration (MPA), and is also currently pursuing a PhD in Business Management<\/a> at Capella University. \u201cI want to become an expert in my field and I know that getting a PhD will allow me to do so,\u201d she says.<\/p>\n

Kizzie says she was initially worried about enrolling in an online program. \u201cI\u2019ve always been in a brick-and-mortar school, so I was concerned about how I would be able to interact with people and do my assignments,\u201d she says. \u201cBut the staff at Capella are wonderful. They are true professionals!\u201d<\/p>\n

Kizzie says she was also concerned that her online education would not be rigorous enough. \u201cWhen you tell people that you\u2019re in an online program, they think, \u2018Oh, that\u2019s easy. That must be a breeze.\u2019 But it\u2019s not,\u201d she says. \u201cI feel I\u2019m getting the same level of attention and workload as I would at a brick-and-mortar school. Maybe more so.\u201d<\/p>\n

Ultimately, Kizzie hopes to use her PhD to enhance her teaching. But even on her way to the PhD, she is eager to share what she knows. Here, she offers a few tips on how to use social media to boost your online profile.<\/p>\n

 <\/p>\n

1. Pick a platform.<\/h4>\n

When you\u2019re just starting out, it\u2019s easy to get overwhelmed by all the choices available in social media: Facebook, Twitter, Instagram, Linkedin. Pick the social media platform that most appeals to you and is most likely to help you connect with the appropriate audience. \u201cI always suggest that everyone at least have a Linkedin profile,\u201d Kizzie says. In addition to your resume, post a sharp picture of yourself and at least two written recommendations.<\/p>\n

 <\/p>\n

2. Share your passion on a blog.<\/h4>\n

If there\u2019s a topic that you\u2019re particularly passionate about, consider starting a blog. In addition to sharing your own ideas and suggestions, you can use a blog to reflect on things you\u2019ve read, seen, or experienced. You can interview other industry experts. And you can field questions from readers. \u201cA blog is a great way to show that you\u2019re an authority on a topic,\u201d Kizzie says.<\/p>\n

 <\/p>\n

3. Make a plan.<\/h4>\n

Too many individuals rush into the world of social media, posting multiple items each day, only to grow tired of the effort. Readers will notice when your posts slow down, Kizzie says. And if the most recent item went live more than three months ago, they\u2019re not likely to return.<\/p>\n

Kizzie suggests mapping out your social media plan for an extended period before you begin \u2014consider what will you blog about. When will you send out Tweets? Take a hard look at the calendar. Does it accomplish what you want? Is it sustainable?<\/p>\n

 <\/p>\n

4. Be an early adopter.<\/h4>\n

Part of the fun of social media is experimenting with new technologies and forms, Kizzie explains. Experiment with Facebook Live or Snapchat. Try podcasting or something that might expand the reach of your audience. If things don\u2019t work, you can change course, Kizzie says. \u201cBut you should be creative. And keep up on trends.\u201d<\/p>\n

 <\/p>\n

 <\/p>\n

Learn more about Capella\u2019s <\/em>online doctoral business programs<\/em><\/a>.<\/em><\/p>\n

\u00a0<\/em><\/p>\n

Important Information<\/a> about the educational debt, earnings, and completion rate of students who attended these programs.<\/h6>\n","protected":false},"excerpt":{"rendered":"

In today\u2019s changing market, finance and accounting professionals must do more than report and control\u2014do you have 15 skills to succeed? <\/p>\n","protected":false},"author":81,"featured_media":5681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/stgwww.capella.edu\/blogs\/cublog\/wp-json\/wp\/v2\/posts\/5680"}],"collection":[{"href":"https:\/\/stgwww.capella.edu\/blogs\/cublog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stgwww.capella.edu\/blogs\/cublog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stgwww.capella.edu\/blogs\/cublog\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/stgwww.capella.edu\/blogs\/cublog\/wp-json\/wp\/v2\/comments?post=5680"}],"version-history":[{"count":2,"href":"https:\/\/stgwww.capella.edu\/blogs\/cublog\/wp-json\/wp\/v2\/posts\/5680\/revisions"}],"predecessor-version":[{"id":5684,"href":"https:\/\/stgwww.capella.edu\/blogs\/cublog\/wp-json\/wp\/v2\/posts\/5680\/revisions\/5684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stgwww.capella.edu\/blogs\/cublog\/wp-json\/wp\/v2\/media\/5681"}],"wp:attachment":[{"href":"https:\/\/stgwww.capella.edu\/blogs\/cublog\/wp-json\/wp\/v2\/media?parent=5680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stgwww.capella.edu\/blogs\/cublog\/wp-json\/wp\/v2\/categories?post=5680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stgwww.capella.edu\/blogs\/cublog\/wp-json\/wp\/v2\/tags?post=5680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}